Fields Good Chicken at 599 Lexington Avenue, New York City
Bold’s SPECTER system was chosen to highlight the newest Fields Good Chicken on Lexington Avenue. Owner, Fields Failing, converted his passion for the crispy bird into a booming business with six locations across New York City. The best chicken in town deserves to be in the spotlight, and Bold’s newest track system provided the illumination required to make it shine.
For this location, Hungry Studio was tasked with giving the brand some pizzaz and eliminating the mindset of chicken being an unhealthy fuel source. In addition to elevating the brand to new standards, the company has also elevated their dedication to Mother Earth. Fields Good Chicken is 100% wind-powered and designed with sustainably sourced wood and stone.